Today, designing a library website is more than just creating web pages with information. Rather, it’s now about building a platform geared toward engaging users. Patrons have no shortage of content, media, and other experiences to choose from online, especially when we consider social media. As there’s now so much.

Marketers are in the driving seat of bringing their library’s vision to life by steering the messaging, reaching out to the community, creating pathways for the library’s voice and personality to rise to the top, and, not least, cementing the library as an important part of people’s lives.

How do you get people excited about digital books, audio books, and magazines, along with all the other resources available at your library?

According to user experience professionals, inclusivity is at the heart of making digital platforms useful, usable, and enjoyable for users of any identity, background, or experience.

There’s a lot more to digital accessibility than technical compliance with standards. It’s a mindset, where you become aware of people’s unique abilities and changing needs.

Colors are an excellent way to convey emotion and create a unique personality for your brand. Using the right combination of colors takes a little planning. For example, if your library logo is navy blue and red, the same colors can be used on the website where appropriate, but there are some scenarios you would want.

Getting started with accessibility standards and compliance can feel overwhelming. You may feel the need to make major changes, even doing a total reboot or rebuild.

Here’s a question for you: Have you ever been frustrated by an assemble-it-yourself furniture project? The instructions are supposed to be easy to follow, but you find yourself begging a friend to help or hiring someone to do it for you—or worse yet, abandoning the project altogether and returning the item.

Have you tried to navigate a stroller over a curb and then attempted to open a heavy door to get inside a store? (Did we mention your child is also crying and demanding lunch?) And, it’s raining.

People have got so many choices when it comes to looking for information. Google, Wikipedia, YouTube are certainly go-to sources, but libraries are very much still sought-after destinations for people.