content creation

Library 2.0: Why Everyone’s Talking About Digital Accessibility

Times are changing, exponentially faster than we may want to admit. We’re soaking in water floatation tanks to calm our nerves and planning subdivisions on Mars as one way to deal with climate change.

Email Marketing Fundamentals for Public Libraries

Emails have permeated people’s lives more than ever before. There were 3.9 billion daily email users in 2020. This number is expected to climb to 4.4 billion by 2024. (Statista, 2020) Checking email is no longer an activity that we need to set time aside for; instead, it’s common to access emails on the go with mobile.

Ensuring Images on Your Library Website are Accessible

For many website visitors, beautiful images are vital to creating an appealing browsing experience and help to create awareness of all the services and resources available at the library. However, if a visitor is using assistive technology that reads the screen, those images can hinder the visitor’s ability to quickly.

Beautiful, Free Images to Jazz Up Your Library Website

We all know that the best things in life are free, but don’t give these to the birds and bees — instead use them on your website! Here are 15 great sites where you can find royalty-free images for use on your website and other marketing materials. Don’t forget to ensure you’re attributing the images properly, ensuring.

Image Management on Your Library Website

What makes a great website? Well, that’s a big question, but a very important part of any website are the visuals and images used. In this article we’re going to discuss the importance of visual elements to your website, three main styles of imagery, and ways to find great free images you can use. Although the.

Best Practices for Attributing Images on Your Library’s Website

Everyone knows high-quality images are critical to any successful website, but finding great free or low-cost images is just part of the challenge. Images also need to be properly attributed. But it's easy to do with a few simple guidelines and tools. Read on for information on image attribution, plus some tips and.

Creating Customer-centered Content at the Library

There’s lots of information out there on how to create customer-focused content, what it is, and how important it is. But how does this apply to the library space and how can you best leverage this on your library website? Unfortunately, most information about creating customer-focused content is aimed at a.

What Is Content Marketing and Why Should Libraries Care?

As a librarian at a public library, why should you care about content marketing? The answer is simple: you should care because the way your community accesses content — whether for education or entertainment — has changed. Individuals expect great content to present itself when they need it, and to be contextualized.