Eliana Franco

Creating Focused Emails That Will Delight Library Patrons

For most of us, our brains see and engage with emails multiple times a day. We are so used to reading emails and sending them that we don’t often think of what aspects make an email successful. How do you know if the primary purpose of your email is being fulfilled?

Email Marketing Fundamentals for Public Libraries

Emails have permeated people’s lives more than ever before. There were 3.9 billion daily email users in 2020. This number is expected to climb to 4.4 billion by 2024. (Statista, 2020) Checking email is no longer an activity that we need to set time aside for; instead, it’s common to access emails on the go with mobile.