--- title: BiblioCommons Blog | Email Design description: Email Design | The BiblioCommon blog contains best practice tips and tricks for public libraries looking to elevate their online presence and create engaging experiences for their patrons and staff. --- [Partner Portal](https://partnerportal.bibliocommons.com/hc/en-us) [Support](https://partnerportal.bibliocommons.com/hc/en-us/requests/new) [Careers](https://www.bibliocommons.com/careers) [![BiblioCommons\_logo\_RGB](https://blog.bibliocommons.com/hs-fs/hubfs/Logos/BiblioCommons_logo_RGB.png?width=2000&height=586&name=BiblioCommons_logo_RGB.png)](https://www.bibliocommons.com/) Why BiblioCommons? ## Featured Resources [![64cc72825ae66c58460a5783\_BiblioCommons\_Resource\_Video-Story-Lawrence-Polli\_Thumb](https://blog.bibliocommons.com/hs-fs/hubfs/BiblioCommons%20rebrand%202023/Images/64cc72825ae66c58460a5783_BiblioCommons_Resource_Video-Story-Lawrence-Polli_Thumb.jpeg?width=600&height=350&name=64cc72825ae66c58460a5783_BiblioCommons_Resource_Video-Story-Lawrence-Polli_Thumb.jpeg) Lawrence Public Library Creates Personalized Readers Advisory Services to Connect with Patrons](https://resources.bibliocommons.com/access-granted-video-lawrence-public-library-creates-personalized-readers-advisory-services-to-connect-with-patrons) [![Library 2.0: Why Everyone’s Talking About Digital Accessibility-Everyone-Is-Talking-Digital-Accessibility\_Thumb](https://blog.bibliocommons.com/hs-fs/hubfs/BiblioCommons%20rebrand%202023/Images/64cc728108678fffccadf55e_BiblioCommons_Resource_Blog_A11y-Everyone-Is-Talking-Digital-Accessibility_Thumb.jpeg?width=600&height=350&name=64cc728108678fffccadf55e_BiblioCommons_Resource_Blog_A11y-Everyone-Is-Talking-Digital-Accessibility_Thumb.jpeg) Library 2.0: Why Everyone’s Talking About Digital Accessibility](https://blog.bibliocommons.com/blog/library-2.0-why-everyones-talking-about-digital-accessibility) [See all resources](https://www.bibliocommons.com/resources) ## Why BiblioCommons? [Success Stories Hear how Library Partners are making an impact in their communities](https://www.bibliocommons.com/success-stories) [Our Story A better online catalog was just the beginning](https://www.bibliocommons.com/our-story) [Libraries We Work With Take a look at all the Partner Libraries that subscribe to BiblioCommons](https://www.bibliocommons.com/libraries-we-work-with) [News Stay up-to-date on the latest company updates with news articles, press releases, and announcements](https://www.bibliocommons.com/news) Solutions ## Featured Resources [![How EPL Makes All Formats Easily Discoverable on Its Online Catalog](https://blog.bibliocommons.com/hs-fs/hubfs/BiblioCommons%20rebrand%202023/Images/64cc7283a40d493701247bda_BiblioCommons_Resource_Video-Story-EPL-BiblioCore_Thumb.jpeg?width=600&height=350&name=64cc7283a40d493701247bda_BiblioCommons_Resource_Video-Story-EPL-BiblioCore_Thumb.jpeg) How EPL Makes All Formats Easily Discoverable on Its Online Catalog](https://resources.bibliocommons.com/access-granted-video-how-epl-makes-all-formats-easily-discoverable-on-its-online-catalog) [![Library 2.0: Inclusive Images and Text Take Your Website Beyond Technical Compliance](https://blog.bibliocommons.com/hs-fs/hubfs/BiblioCommons%20rebrand%202023/Images/64cc728263171ef951dfe9fe_BiblioCommons_Resource_Blog_A11y-Inclusive-Images-and-Text_Thumb.jpeg?width=600&height=350&name=64cc728263171ef951dfe9fe_BiblioCommons_Resource_Blog_A11y-Inclusive-Images-and-Text_Thumb.jpeg) Library 2.0: Inclusive Images and Text Take Your Website Beyond Technical Compliance](https://blog.bibliocommons.com/blog/library-2.0-inclusive-images-and-text-take-your-website-beyond-technical-compliance) [See all resources](https://www.bibliocommons.com/resources) ## Solutions [![Discovery Layer](https://blog.bibliocommons.com/hubfs/BiblioCommons%20rebrand%202023/Images/6442a211ced7fa857343a5cf_biblio-core-round.svg) Discovery Layer Accurate search results, easier borrowing, and endless discovery pathways](https://www.bibliocommons.com/solutions/bibliocore) [![Discovery Layer Add-Ons](https://blog.bibliocommons.com/hubfs/BiblioCommons%20rebrand%202023/Images/6442a211ced7fa857343a5cf_biblio-core-round%20(1).svg) Discovery Layer Add-Ons Unlock more ways to engage with patrons](https://www.bibliocommons.com/solutions/bibliocore-add-ons) [![Mobile App](https://blog.bibliocommons.com/hubfs/BiblioCommons%20rebrand%202023/Images/6442a2113ed2327dd1a577c3_biblio-apps-round.svg) Mobile App Deliver engaging content and promote discovery wherever your patrons are](https://www.bibliocommons.com/solutions/biblioapps) [![Website Builder](https://blog.bibliocommons.com/hubfs/BiblioCommons%20rebrand%202023/Images/6442a2119e3caf2ea2a27417_biblio-web-round.svg) Website Builder Showcase the best your library has to offer with a fully integrated CMS and webpage builder](https://www.bibliocommons.com/solutions/biblioweb) [![Events Calendar](https://blog.bibliocommons.com/hubfs/BiblioCommons%20rebrand%202023/Images/6442a211fe53659fbd9b0c10_biblio-events-round.svg) Events Calendar A patron-friendly way to manage and promote your library's programs and events](https://www.bibliocommons.com/solutions/biblioevents) [![Email Marketing](https://blog.bibliocommons.com/hubfs/BiblioCommons%20rebrand%202023/Images/6442a2118a7ef86b347b5dae_biblio-email-round.svg) Email Marketing Email Marketing That’s Personalized, Automated, and Integrated](https://www.bibliocommons.com/solutions/biblioemail) Services ## Featured Resources [![Library 2.0: How Accessible Is Your Mobile App? (Tips to Make It Happen!)](https://blog.bibliocommons.com/hs-fs/hubfs/BiblioCommons%20rebrand%202023/Images/64cc72835ae66c58460a58ad_BiblioCommons_Resource_Blog_A11y-Mobile-App_Thumb.jpeg?width=600&height=350&name=64cc72835ae66c58460a58ad_BiblioCommons_Resource_Blog_A11y-Mobile-App_Thumb.jpeg) Library 2.0: How Accessible Is Your Mobile App? (Tips to Make It Happen!)](https://blog.bibliocommons.com/blog/library-2.0-how-accessible-is-your-mobile-app) [![Creating Focused Emails That Will Delight Library Patrons](https://blog.bibliocommons.com/hs-fs/hubfs/BiblioCommons%20rebrand%202023/Images/64cc7280d4d4629cd9c4467a_BiblioCommons_Resource_Blog_Email-Structure_Thumb.jpeg?width=600&height=350&name=64cc7280d4d4629cd9c4467a_BiblioCommons_Resource_Blog_Email-Structure_Thumb.jpeg) Creating Focused Emails That Will Delight Library Patrons](https://blog.bibliocommons.com/blog/creating-focused-emails-that-will-delight-library-patrons) [See all resources](https://www.bibliocommons.com/resources) ## Services [Professional Services Support your library’s team with professional services](https://www.bibliocommons.com/professional-services) [Training and Support Comfort in knowing you're always supported](https://www.bibliocommons.com/training-and-support) Resources ## Featured Resources [![Email Marketing Planning](https://blog.bibliocommons.com/hs-fs/hubfs/BiblioCommons%20rebrand%202023/Images/64cc727f70e1ef2a2b0a928b_BiblioCommons_Resource_Template_Email-Marketing-Planning_Thumb.jpeg?width=600&height=350&name=64cc727f70e1ef2a2b0a928b_BiblioCommons_Resource_Template_Email-Marketing-Planning_Thumb.jpeg) Email Marketing Planning](https://resources.bibliocommons.com/template-email-marketing-planning) [![64cc7284d4d4629cd9c44a5b\_BiblioCommons\_Resource\_Blog\_Mktg-PR-to-Visionary\_Thumb](https://blog.bibliocommons.com/hs-fs/hubfs/BiblioCommons%20rebrand%202023/Images/64cc7284d4d4629cd9c44a5b_BiblioCommons_Resource_Blog_Mktg-PR-to-Visionary_Thumb.jpeg?width=600&height=350&name=64cc7284d4d4629cd9c44a5b_BiblioCommons_Resource_Blog_Mktg-PR-to-Visionary_Thumb.jpeg) Library Marketing: From Building Public Relations to Becoming Visionary Storytellers](https://blog.bibliocommons.com/blog/library-marketing-public-relations-to-visionary-storytellers) [See all resources](https://www.bibliocommons.com/resources) ## Resources [All Resources Access all types of resources like guides, templates, videos, and reports to learn best practices and get new ideas](https://www.bibliocommons.com/resources) [Webinars Register to attend upcoming live webinars and get access to on-demand webinar recordings that cover a variety of topics](https://www.bibliocommons.com/webinars) [Blog Dive into our blog to read about library trends, expert opinions, fresh ideas, and practical tips that you can use in your day-to-day](https://www.bibliocommons.com/blog) [Newsletters Sign up to receive the latest in public library topics, new product features, and upcoming events in your inbox](https://www.bibliocommons.com/newsletters) [BiblioCon Learn from public library staff and leaders that are experts in creating unforgettable, fresh, and engaging experiences](https://www.bibliocommons.com/bibliocon) [Contact Us](https://www.bibliocommons.com/contact-us) **BiblioCommons Blog** [email design](https://blog.bibliocommons.com/blog) [BiblioEmail](https://blog.bibliocommons.com/blog/tag/biblioemail), [Email Marketing](https://blog.bibliocommons.com/blog/tag/email-marketing), [Email Design](https://blog.bibliocommons.com/blog/tag/email-design), [Digital Experience Platform](https://blog.bibliocommons.com/blog/tag/digital-experience-platform) # [Tailor Your Email Marketing to Create a Better Patron Experience](https://blog.bibliocommons.com/blog/tailor-your-email-marketing-to-create-a-better-patron-experience) [September 2, 2021](https://blog.bibliocommons.com/blog/tailor-your-email-marketing-to-create-a-better-patron-experience) Living through the pandemic has pushed us to find new ways to feel connected and build a sense of community. Our digital connections by phones, tablets, and computers have become lifelines to help us cope and stay up to date on what’s happening in our neighborhoods and around the globe. This shift to digital has also. [BiblioEmail](https://blog.bibliocommons.com/blog/tag/biblioemail), [Email Marketing](https://blog.bibliocommons.com/blog/tag/email-marketing), [Email Design](https://blog.bibliocommons.com/blog/tag/email-design) # [5 Simple Tips to Write Pro Email Subject Lines (Plus Examples)](https://blog.bibliocommons.com/blog/5-simple-tips-to-write-pro-email-subject-lines-plus-examples) [March 18, 2021](https://blog.bibliocommons.com/blog/5-simple-tips-to-write-pro-email-subject-lines-plus-examples) The same way that a book’s title is what first captures a reader’s attention, an email subject line is what lures recipients into opening and clicking an email. Your emails might have pretty good subject lines right now, but can you make them better and improve your email results? [BiblioEmail](https://blog.bibliocommons.com/blog/tag/biblioemail), [Email Marketing](https://blog.bibliocommons.com/blog/tag/email-marketing), [Email Design](https://blog.bibliocommons.com/blog/tag/email-design) # [Creating Focused Emails That Will Delight Library Patrons](https://blog.bibliocommons.com/blog/creating-focused-emails-that-will-delight-library-patrons) [February 11, 2021](https://blog.bibliocommons.com/blog/creating-focused-emails-that-will-delight-library-patrons) For most of us, our brains see and engage with emails multiple times a day. We are so used to reading emails and sending them that we don’t often think of what aspects make an email successful. How do you know if the primary purpose of your email is being fulfilled? [![BiblioCommons](https://blog.bibliocommons.com/hubfs/BiblioCon%202023/white-logo.svg)](https://www.bibliocommons.com/) Join the *Love Your Online Library* newsletter to stay up to date on features and releases. 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